Vindico Report Identifies Key Trends in Digital Video for 2014
Vindico, a Viant company, and the leading people-based video advertising platform, unveiled the results of its annual report that evaluates significant metrics and trends in the digital video advertising ecosystem.
The report provides in-depth insight on fluctuating cross device engagement rates, and examines the core factors that are affecting the digital video ad landscape for Major Media, Internet Brands, Exchanges and Networks.
Key findings from the report include:
- Viewability rates remain low: Viewability remains at less than 50 percent and declined throughout the year on Major Media brand sites.
- The device matters: Both completion rates and CTRs correlate to the users’ behavioral activity on each device.
- Quality correlates to publisher type: The data found that throughout 2014, both ad viewability and quality correlated to publisher type.
- Content performance depends on industry vertical: Ads promoting entertainment content received the highest campaign performance metrics.
As a trusted technology partner to the world’s largest advertisers since 2006, Vindico is the industry’s leading, full-service ad serving and verification platform, and the first to receive MRC accreditation for video ad serving. Vindico’s people-based ad serving approach enables advanced reporting, quality ratings and analytics, allowing advertisers to make the best and most confident decisions to maximize their return on ad spend. Through proprietary technologies such as Adtricity, Vindico builds a safe and trusted market for media investment and industry growth. Vindico is a Viant company. Visit www.vindico.com for more information.