2015 Year-In-Review

In the new Video Insights Report: 2015 Year-In-Review, Viant analyzed thousands of campaigns and tens of billions of ads served through its Vindico ad serving platform in 2015 to provide critical insights into the state of the current video ad landscape.

 

Specifically, the report takes an in-depth look at the ways in which mobile devices, viewability rates and other factors are re-shaping video ad strategies for Major Media, Internet Brands, Exchanges and Networks.

 

Key findings from the report include:

 

• Rapid shift from desktop to mobile & OTT: Video ads served across OTT increased six-fold from 2014, nearly surpassing tablets.
• Viewability rates remain flat from 2014: After two years of intense scrutiny, viewability remains nearly unchanged and below the IAB's 70% threshold.
• Major Media leads in multiple categories: Digital properties for Major Media companies saw improvements for completion and viewability rates.
• CTR has fallen significantly: The perennial ad metric that everyone loves to hate experienced a substantial decline from 2014 to 2015.

 

With questions on the report's research findings, or for press and media inquiries, please contact Viant's Marketing & Communications team at marketing@viantinc.com.