The Anatomy of a Department Store Shopper

The Anatomy of a Department Store Shopper explores the shopping habits and lifestyles of consumers across three top national department stores: Nordstrom, Macy's, and Kohl's.


With insights like where a shopper drinks coffee, what kind of vehicle they drive, and what TV shows they watch, this new research paints a more complete picture of the unique persona behind each retailer's customer.


As a result, advertisers can get actionable insights about their consumers' online and offline behaviors, empowering them with the ability to deliver the right message, on the right device, at the right time.


Gain Key Insights including:

Actual TV viewing habits of high value shoppers How vehicle choice impacts where consumers shop Why Hispanics would be 3x more likely to buy your product

With questions on the report's research findings, or for press and media inquiries, please contact Viant's Marketing & Communications team at