The Anatomy of an Auto Shopper


Featuring original research on the lifestyles and media habits of four key auto shoppers

The auto industry has been in a state of rapid evolution over the past few years, with automakers competing for consumers' attention amidst widespread digital disruption.


In order to help marketers really understand the driver behind the wheel, the Anatomy of an Auto Shopper report provides original research from Viant's people-based advertising platform on four key auto shopper segments: luxury car drivers, non-luxury car drivers, utility (CUV/SUV) drivers, and truck drivers.


Gain Key Insights on:


  • The Impact of Mobile on Path to Purchase
  • How Ride-Sharing Services Are Impacting Auto Ownership
  • CPG Preferences
  • Retail Spending Habits
  • TV Network and Show Preferences


Download the White Paper to learn more.


With questions on the report's research findings, or for press and media inquiries, please contact Viant's Marketing & Communications team at