The Anatomy of a UK Auto Shopper


Featuring original research on the lifestyles and shopping habits of UK auto shoppers

The auto industry has been in a state of rapid evolution over the past few years, with automakers competing for consumers' attention amidst widespread digital disruption.


In order to help marketers really understand the driver behind the wheel, the Anatomy of an Auto Shopper report provides original research from Viant's people-based advertising platform on UK auto consumers of three of the biggest auto brands: Ford, BMW and Nissan.


Gain Key Insights on:


  • Demographics
  • Retail Preferences
  • Milennial's Auto Brand Choices
  • Travel Habits
  • Social Media's Influence on the Shopping Process


Download the White Paper to learn more.


With questions on the report's research findings, or for press and media inquiries, please contact Viant's Marketing & Communications team at