The auto industry has been in a state of rapid evolution over the past few years, with automakers competing for consumers' attention amidst widespread digital disruption.
In order to help marketers really understand the driver behind the wheel, the Anatomy of an Auto Shopper report provides original research from Viant's people-based advertising platform on four key auto shopper segments: luxury car drivers, non-luxury car drivers, utility (CUV/SUV) drivers, and truck drivers.
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Download the White Paper to learn more.
With questions on the report's research findings, or for press and media inquiries, please contact Viant's Marketing & Communications team at email@example.com.