In The Forrester WaveTM: Video Advertising Demand-Side Platforms, Q4 2015 report, Forrester named Viant as among the most significant Video Advertising Demand-Side Platforms.
Viant received a 5 out of 5 score for both Cross-Device Individual Identification and Management Team, which highlights current strategic and product offering strengths. Additionally, Viant ranked among the top three vendors within the "Strategy" category.
"[Viant] further differentiates itself with its offering of 1 billion proprietary deterministic cross-device, people-based profiles...," Forrester's report states. "We believe that Forrester's findings position Viant at the forefront of digital advertising, and solidify us as a leader in the people-based, cross device market," says Tim Vanderhook, CEO of Viant.
Viant also scored 4 out of 5 for:
To access a full version of the report, visit Forrester’s website.
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