As the second largest and fastest growing population in the U.S., Hispanic Americans have a growing prominence in American society and are a critically important demographic for advertisers to understand.
Recently, Specific Media teamed up with SMG Multicultural to look more closely at online behaviors that illuminate the attitudes, habits and preferences of Hispanic Americans.
We specifically focused on how this key demographic interacts with the Internet, smartphones, tablets and TV in their daily lives.
The survey uncovered themes that show the behaviors of Hispanic Americans are representative of the future of society’s media use overall and serve as a strong roadmap for where the market and industry are headed.
