There is a lot of noise in the digital advertising industry about people-based marketing — it went from being a completely new technology in 2011 to becoming the standard for marketers. Today, a staggering 93% of marketers’ report running people-based campaigns.
However, despite this dominance, digital marketers are struggling to find quality partners who can help them extend people-based at scale, across the open web. Only 58% of marketers are currently running campaigns outside the walled gardens.
Viant’s new report, Power of the People, features a survey of 250+ brand-side digital marketing executives, examining the current state of people-based marketing and the level of its adoption within the U.S.
This report uncovers:
Download the report to learn more.
With questions on the report's research findings, or for press and media inquiries, please contact Viant's Marketing & Communications team at firstname.lastname@example.org.