TV Viewability


in the Age of the Distracted Viewer

Today, the vast majority of TV viewers admit to engaging with their companion devices or skipping commercials altogether. In fact, 86% of marketers agree it’s getting harder to grab a consumer’s attention with television alone.


The good news is, it’s possible to break through the noise and distraction of competing screens. And we can show you how.


Viant’s new report, TV Viewability in the Age of the Distracted Viewer, dives into the challenges facing television advertising in 2018 – everything from second-screen distraction to the DVR and rise of OTT – and explains how an effective cross-device strategy can help marketers achieve their goals.


This report reveals:

  • How to retarget TV viewers on their companion devices while they’re in front of the TV
  • Why and how marketers are using OTT content to reach viewers in a television-like environment
  • Why you need a different marketing strategy to reach Big Bang Theory fans versus viewers of the Today Show


Download the report to learn more.


For questions on the report's research findings, or for press inquiries, please contact Viant's Marketing & Communications team at