Examining the Three Heaviest Spending Retail Shoppers

Do you know who your best customers are? Viant partnered with Nielsen to uncover key retail insights into the three highest spending consumer segments and how to best reach them.


These top three segments make up 80% of all retail spending and fit into three unique personas:



While these personas all share the common trait of spending big, they are very different when it comes to their shopping preferences and media habits. 


Download the White Paper to learn more.


With questions on the report's research findings, or for press and media inquiries, please contact Viant's Marketing & Communications team at marketing@viantinc.com.