At Viant, we've closed the measurement gap between TV and digital by establishing powerful direct integrations with Smart TV partners that leverage automatic content recognition (ACR) measurement, as well as with Rentrak, the leader in set-top box TV viewing data.
In a recent case study for a luxury retail client that integrated our TV ACR measurement into our people-based Viant Advertising CloudTM platform, we helped our client measure TV ad effectiveness alongside their cross device digital campaign.
Through this integrated approach, Viant also proved that:
To access Viant's full case study, as well as product information on our TV audience targeting and ACR measurement solutions, fill out the form to your right.