The Definitive Guide to People-Based Advertising

The digital advertising ecosystem is well known for its abundance of buzzwords and acronyms, with new terms cropping up all the time.


People-based advertising has become the latest ad tech term du jour that has flooded the market, with a lot of confusion around what it means.


Viant’s new white paper, The Definitive Guide to People-Based Advertising, provides a beginner’s guide to people-based advertising, defining what people-based means today and the key benefits of a people-based approach.


In this Guide, you’ll learn:

  • How to Tell a People-Based Provider from a Pretender
  • What to Look for in a People-Based Partner
  • People-Based Glossary of Terms


Download the report to learn more.


With questions on the report's research findings, or for press and media inquiries, please contact Viant's Marketing & Communications team at