Introduction to Digital Out-of-Home

Digital out-of-home (DOOH) empowers marketers to reach consumers by the masses with personalized and timely messaging. And these days, DOOH isn’t limited to roadside billboards – ads can also be found running across screens in elevators, gyms, airports, office buildings and more.


But as with any new technology, programmatic DOOH comes with a learning curve. In our new guide, Introduction to Digital Out-of-Home, we detail how marketers can leverage this emerging channel.


In this guide, you'll learn:

  • Why DOOH is on track to become a $26 billion industry
  • The benefits of digital versus traditional out-of-home
  • How to access the best DOOH inventory


Download the report to learn more.


For questions on the report's research findings, or for press inquiries, please contact Viant's Marketing & Communications team at