Programmatic Advertising for Pharma Marketers

Pharmaceutical marketers can leverage programmatic advertising and comply with HIPAA, GDPR, ITP 2.2, CCPA and other privacy regulations.

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Traditionally big advertising spenders, pharmaceutical marketers will account for just 2.8% of programmatic advertising spend in 2019.

 

And yet, programmatic is rife with opportunity for the pharma industry – as long as marketers understand how to leverage its benefits while remaining privacy compliant.

 

In Programmatic Advertising for Pharma Marketers, you'll learn:

• How to comply with privacy regulations including HIPAA, ITP 2.2, GDPR and CCPA
• How to address brand safety, scale and attribution, as well as other top pharma marketing challenges
• How pharma marketers can find success with emerging channels like connected TV, digital out-of-home and programmatic audio

 

Download the guide to learn more.

 

For questions or press inquiries, please contact Viant's Marketing & Communications team at marketing@viantinc.com.