EVENT

Advanced TV

in the Age of the Distracted Viewer

Thursday, January 17th from 8:15-10:30am

The Ritz-Carlton, Marina del Rey (4375 Admiralty Way, Marina del Rey, CA 90292)

 

Second-screen distraction is forcing marketers to seek nontraditional ways to reach TV viewers. Learn how marketers are using emerging technologies like OTT to connect with viewers in a TV-like environment, as well as why it’s critical to reach consumers on their other devices while they’re in front of their televisions. 

 

Join a diverse group of TV industry experts as we discuss the top solutions to today’s TV advertising challenges:

  • Andrew Nusca, Digital Editor, Fortune and Co-Chair, Brainstorm TECH (moderator)
  • Jennifer Parniani, Vice President of Programmatic Strategy, Cadreon - Amazon Team
  • Ben Blatt, Executive Director of Digital Strategy, ABC Television
  • Greg Hampton, Vice President, Inscape
  • Tim Vanderhook, CEO, Viant

 

Agenda:

8:15am: Registration 

8:30am: Breakfast

9:00am: State of TV Advertising

9:30am: Panel discussion moderated by Fortune featuring ABC, Cadreon/Amazon, Inscape, Viant

10:15am: Q&A and Networking

 

With questions on the event, please contact Viant's Marketing & Communications team at marketing@viantinc.com.