The Marketer's Guide to


African-American Millennials

African-American Millennials make up more than a quarter of the total African-American population, which is expected to have a spending power of $1.4 trillion by 2020. But when compared to both other African-Americans and other Millennials, African-American Millennials have distinct habits and preferences, which presents a big opportunity for marketers looking to implement personalized marketing campaigns.


In Viant’s new report, The Marketer’s Guide to African-American Millennials, you’ll learn:

  • African-American Millennials’ favorite TV shows, networks and streaming content providers, as well as how their preferences compare to those of other Millennials and other African-Americans.
  • How much African-American Millennials spend at Amazon, Target and other retailers – and which they visit most frequently.
  • How African-American Millennials, as heavy buyers of cosmetics and toiletries, spend at top retailers like Ulta and Sephora.


Download the report to learn more.


For questions on the report's research findings, or for press inquiries, please contact Viant's Marketing & Communications team at