Demystifying Quick Service Restaurant Customers

With the right technology, today’s quick service restaurant (QSR) marketers can understand their customers better than ever. But how many are leveraging the latest in location and transaction data capabilities to do so?


In our new report, Demystifying Quick Service Restaurant Customers, we examine a national sandwich franchise’s campaign to demonstrate how QSR marketers can use location and transaction data as well as machine learning to drive customers to their restaurants.


This report demonstrates:

  • How location and transaction data as well as machine learning can empower marketers to understand the QSR customer's journey
  • Whether mobile or television drives the most customers to QSR establishments
  • How QSR chains can better understand their customers – and the differences between them – to further personalize messaging and increase return on ad spend


Download the report to learn more.


For questions on the report's research findings, or for press inquiries, please contact Viant's Marketing & Communications team at