Television’s role in today’s increasingly omnichannel world is changing – what worked in 2015 won’t work in 2020 and beyond. To succeed in the current climate, advertisers must understand how to balance traditional TV efforts with new technologies that reach consumers where they’re paying attention and allow for the personalization today’s audiences have come to expect. This is especially key as advertisers work to navigate the effects of COVID-19 on our industry and the world at large.
In our new report, TV’s Role in an Omnichannel World, we explore the current state of mind on TV advertising, highlight the ways marketers can break through the distraction of competing screens and examine what the future of omnichannel measurement will look like.
In TV's Role in an Omnichannel World, you'll learn:
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For questions about TV’s Role in an Omnichannel World, or for press inquiries, please contact Viant’s Marketing and Communications team at firstname.lastname@example.org.