African-American Millennials make up more than a quarter of the total African-American population, which is expected to have a spending power of $1.4 trillion by 2020. But when compared to both other African-Americans and other Millennials, African-American Millennials have distinct habits and preferences, which presents a big opportunity for marketers looking to implement personalized marketing campaigns.
In Viant’s new report, The Marketer’s Guide to African-American Millennials, you’ll learn:
Download the report to learn more.
For questions on the report's research findings, or for press inquiries, please contact Viant's Marketing & Communications team at firstname.lastname@example.org.