Programmatic Advertising for Pharma Marketers

Pharmaceutical marketers can leverage programmatic advertising and comply with HIPAA, GDPR, ITP 2.2, CCPA and other privacy regulations.

Traditionally big advertising spenders, pharmaceutical marketers will account for just 2.8% of programmatic advertising spend in 2019.


And yet, programmatic is rife with opportunity for the pharma industry – as long as marketers understand how to leverage its benefits while remaining privacy compliant.


In Programmatic Advertising for Pharma Marketers, you'll learn:

  • How to comply with privacy regulations including HIPAA, ITP 2.2, GDPR and CCPA
  • How to address brand safety, scale and attribution, as well as other top pharma marketing challenges
  • How pharma marketers can find success with emerging channels like connected TV, digital out-of-home and programmatic audio


Download the guide to learn more.


For questions or press inquiries, please contact Viant's Marketing & Communications team at